Tanduay Rums Bag Ultimate Spirits Challenge Award in US

How Tanduay’s Award-Winning Rhums are Made

Last month I posted an article about Tanduay’s achievement. I can’t belive how Tanduay is continuously dominating spirits competitions and awards. In fact, recently, three of its products again gained recognition, this time from the prestigious Ultimate Spirits Challenge.

The Tanduay Double 16 Years Old Aged Rum was a finalist for the rum category, receiving a rating of 94 and was adjudged excellent and highly recommended. Tanduay Asian Rum Gold, meanwhile, received a 92 rating and was also adjudged excellent and highly recommended. With a rating of 88, Tanduay Silver Asian received a strong recommendation and was deemed very good.

“Tanduay has always been committed to creating the best rum possible. From the sugarcanes we use to our distillation process, we make sure that each product that comes out of our plants have gone through our stringent quality checks,” said Tanduay SVP for Sales and Marketing Paul Lim.

It’s Starts with the Quality of the Sugarcane

Tanduay sources its sugarcanes from Victorias, Negros Occidental, where planting begins just as the rainy season is about to start and harvesting done by summer of the following year.

The canes would then find their way to Tanduay’s sugar mill, where they are carefully cleaned, stripped off their leaves, cut, and refined. From these canes will come the molasses, the key ingredient to making rum.

“At Tanduay, we only use first-syrup molasses, which are extracted from the initial boil of the sugarcanes. It contains a high sugar content, and is valued for its unique taste,” Lim said.

The molasses is then fermented for 12 hours. This process turns the sugars into alcohol, creating a ferment prime for distillation.

Distilled and Blended to Perfection

Tanduay’s distillation plants are located in Negros Occidental, Misamis Oriental, and Laguna, and they keep the tradition of Tanduay’s original distillery in Manila, which has already been decommissioned.

The country’s humidity and these distilleries’ high elevation contribute to Tanduay rum’s distinct flavors and aromas. It is in these distilleries where the molasses is turned into a clear liquid—ethanol.

“Our skilled blenders would then take over. We owe much to them for creating the Tanduay flavors that the world has come to love,” Lim said.

The liquids are stored in Kentucky bourbon oak barrels, where they will be aged.

“Tanduay uses two aging processes. In the single-barrel method, rums mature in individual barrels for a set amount of time. The solera aging process, meanwhile, channels the rums through a series of Kentucky bourbon barrels that are never empty, which helps create and sustain the flavors contained there for generations,” Lim said.

Tanduay’s Master Blender, who is the guardian of Tanduay’s formulas, will then check the rum for consistency and quality. Once the Master Blender gives the go signal, the rums are sent for bottling and packaging.

“Creating a Tanduay product requires hard work and dedication, so we are deeply honored every time we would receive an award. Most of all, we are thankful for the loyal patronage of Tanduay consumers who now comprise not only our fellow Filipinos but people from other countries as well,” Lim said.

This June, Tanduay was declared once again the world’s best-selling rum by Drinks International. Early this year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals.

TANDUAY was declared as the world’s top-selling rum for the third consecutive year

International Partnerships, Aggressive Expansion Push Tanduay Rhum to Number 1 Spot Anew

TANDUAY was declared as the world’s top-selling rum for the third consecutive year. All thanks to its international partnerships and global expansion which helped bolster its worldwide sales.

Tanduay Senior Vice President for Sales and Marketing Paul Lim said, “Being declared the World’s Number 1 Rum for the third year is an achievement not just for Tanduay but for the entire country as our products are proudly Philippine-made using materials sourced locally. We celebrate this feast with our fellow Filipinos and we thank our international partners who have helped us market Tanduay globally.”

What a great record! Tanduay Rhum sold 20.5 million cases in 2019, an increase from its 20.1 million cases in 2018, according to Drinks International magazine which hands out the awards.

“Once again, Philippine giant Tanduay has topped the rum chart, has continued its steady growth above the 20m-case threshold. The brand branched out into Singapore and US territory Guam while, at the same time, nourishing its vast domestic market…,” cited the publication.

The company has also successfully entered the markets of China, the United Arab Emirates, Singapore, and Australia and their products are currently available in Florida, New York, New Jersey, Illinois, California, Wisconsin, Tennessee, Michigan, and Guam in the U.S, and will be available in Hawaii, Indiana, Nevada, and Minnesota within the year.

“At present, we are working toward bringing Tanduay to Europe as rhum sales in the region outstripped gin. The value of rhum in Europe is growing faster than volume, which is very encouraging because that suggests premiumization leading the industry to long-term growth prospects,” Lim added.

He likewise divulged that Tanduay is currently working on expanding its product portfolio for both local and international markets. “Nowadays, drinkers have a more developed taste when it comes to their drink of choice. Aside from rhum, we are also exploring other spirit categories to supply markets here and abroad,” he further revealed.

This same year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals.

It was in 2018 that Tanduay first dislodged Bacardi on the top spot of the world’s number one rum list. The following year, the Filipino rum maintained its leadership against 153 other brands in the category.