Allegro Updated and Brewed New Branding for Home Brewers

Coffee is like my maintenance. I can’t live without it. How about you? Do you love coffee too?

I cannot afford buying coffee outside and I will definitely not risk my life just to go out to get myself an ice cold brewed coffee… I think. Haha

So, what’s a better way to fulfill your coffee craving than to make it on your own, at home. Yaaaasss!! Brew at home!

Amidst this crazy situation we’re in, an awesome brand decided to re-launch their Social Media sites, Facebook, and Instagram. You wanna know which brand it is? It’s Allegro.

Allegro Beverage Corporation (ABC) is the exclusive distributor of the finest espresso machines, brewers, coffee beans, syrups, sauces, and teas from around the world. Our customers are hotels, casinos, chain accounts, restaurants, cafes, and offices.

They are the one of the trusted companies you can buy your coffee essentials from.

Allegro is known for touching base with the B2B market for the past 20 years, and as time progressed, they decided to expand their reach and capture the B2C market (the home brewers) as well to cover a larger market share.

Allegro’s top three goals are:

  • to reach the consumers and introduce their products and equipment to household home brewers
  • For everyone to enjoy high graded coffee beans at reasonable prices
  • Brand awareness

As they aim to have their brand be recognized with boundless limits, they made Allegro available and make it connected to reach the multitude of people across various social media platforms; to make us feel Allegro’s presence, and the need to avail of the products would be as easy as tapping a button on our Facebook or Instagram account.

And because I got so interested with theor brand, I joined their webinar held last week, September 2, 2020. It was a fun and informative session, and I loved it!

They tackled about important reminders related to marketing, what should and should not be done.

These notes impacted my mindset deeply as an online seller myself and a social media marketing manager. I’m glad I joined the webinar because most of my questions regarding digital marketing were answered by people with great minds.

I hope next time I get to join another webinar hosted by them. While waiting for a new searies of their webinar, I’ll be at home brewing and drinking coffee.

Stay safe at home and stay caffeinated!

“Room For You” a new single that will melt your heart away.

Eric Chou captures the Filipino audience with “Room For You”

Eric Chou, The King of Lovelorn People is at it again! Over the years, Taiwanese superstar has achieved mainstream success in major Mandopop markets in the region.

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With a history of multi-platinum albums and hit singles that has a lot of people fell in love with and topped streaming charts, the 24-year-old singer-songwriter, Eric Chou has a title bestowed to the renowned balladeer for his masterful interpretation of emotionally affecting songs – “The King of Lovelorn People”.

 

Chou didn’t stick with ballad, he has recently experimented with EDM and urban music to diversify his catalog. Songs like “Nobody But Me,” “Shutter in Love,” and “Let It Go” showcase a more eclectic foray into pop, R&B and electronic music. These songs were written in English, aimed to capture a new audience outside of Mandopop.

Philippine breakthrough

His latest single “Room For You” has recently entered Spotify Philippines Viral 50 charts at #21. Seamlessly blending his knack for sentimental music with EDM elements and lush production, the Taiwanese pop star’s newest song is another glorious attempt to branch out into other genres and explore fresh contemporary sounds with international appeal.

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The laid-back, soulful jam is part of his fourth full-length studio album, Freedom, which was released in December 24, 2019. The album, a mix of upbeat English tunes and mellow Mandopop ballads, contains songs such as “Old Days,” “Something About LA,” “Nobody But Me,” and more.  

Chou’s newest song also ranks on top of the Chinese New Year Spotify playlist curated by Filtr Taiwan, joining the likes of Mandopop heavyweights such as G.E.M., Jolin Tsai, and Joanna Wang. 

Eric Chou’s latest single “Room For You” is now available on Spotify and other music streaming/download platforms worldwide.

End October with a fashionable twist and welcome November with a fabulous bang with these new collection too perfect to a “tea”!

GET THIS SEASON’S “FIERCE FANTASY” TREND AND FASHION INSPIRATION FROM ZILINGO PHILIPPINES

 

This season, Zilingoa technology platform that is re-imagining the fashion industry – released their latest trends selection, boasting different cuts and highlighting textures, vintage hues and an arresting foray of silhouettes.

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The brand marries chic styles and dainty looks in this curated collection, featuring vintage silhouettes in Neutrals and Pastels like Salmon Pink, Cream and Beige. Fashion fans will also be thrilled with Zilingo’s take on feminine cuts and accents of laces, silks and furs matched with MOD take on the vintage sheet vibes that accentuate style and attitude.

Zilingo will provide customers with coveted pieces suitable for all occasions. “We are ecstatic about this season’s trends that combine style and comfort, and the best part is that these fashion essentials are available at the click of a button,” says Ryza Dipatuan-Razo, Marketing Director, Zilingo Philippines. 

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“This collection is a perfect fit for this season’s latest trend of vintage looking pieces matched with stylish pieces made from silk and lightweight fabrics, including but not limited to Slip dresses, Net dresses, Bias Skirts accentuated with Headbands, net tights, socks and heels.” says Edryan Lorenzo, Zilingo’s PR and Influencer Marketing Manager.

“Recognizing the continuous growth and potential of the online retail market, and the need to constantly provide its customers with new and exciting options, Zilingo aims to showcase a unique shopping experience to its customers and enable brands to expand their reach to fashion enthusiasts across the region.” Ryza added.

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Fashionistas across the country can purchase the collection anytime and anywhere via Zilingo’s website and app, and have them delivered to their doorstep at no extra charge, with multiple payment methods including cash-on-delivery.

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About Zilingo

Zilingo was founded in 2015 by Ankiti Bose and Dhruv Kapoor with a vision to use technology to put responsible and efficient business within everyone’s reach. Up until now, the fashion industry has favoured a select few – if you had social, human and financial capital, you could get anything done. But we believe the future of fashion belongs to everyone. By using smart, technology-led solutions to bridge the gap between creators and producers, we’re re-imagining the fashion industry to make it fair, connected and transparent for all. 

Zilingo is available for download for free on the App Store and Google Play across Singapore, Indonesia, Philippines and Thailand.

For more information, please visit www.zilingo.com

Lazada and Pampers Celebrate their Second Super Brand Day on July 26!

Parents and Babies can enjoy playtime online and win prizes. The first in-app livestream of #PampersGrandPlayday will showcase baby shower games, toddler playday, and a chance for parents to win up to P100,000 worth of prizes, exciting promos and packages.

Intimate bonding time with our babies is very important. It’s also good for their health, may it be physical or mental. Play time is when children learn about themselves, others, and the world around them. Play time is also one way to boost our childrens confidence and social development, and all the fundamental skills they’ll need to grow up happy and healthy!

Pampers, the world’s top selling diaper brand and Lazada, Southeast Asia’s leading online shopping destination, are teaming up again for their second Super Brand Day. On July 26 both brands will launch the first-ever online #PampersGrandPlayday with exciting deals and promotions parents and babies will surely enjoy.

Akhil Meshram, Pampers Philippines Brand Manager said “We are excited to be rolling out our Pampers Super Brand Day on LazMall for the second year in a row with #PampersGrandPlayday. Lazada is the one reliable platform through which Pampers can connect with our customers in the Philippines, Indonesia, Malaysia, Singapore, Thailand, and Vietnam and simultaneously, create limitless opportunities for babies to enjoy the wonderful world of play, taking it offline and now to our virtual screens.”

Play Games and Win Prizes LIVE with Our Celebrity Moms and Dads!
During #PampersGrandPlayday on the Super Brand Day, Pampers will feature 20 moms and 20 babies who will be playing baby games live on the Lazada app at 12nn and 4pm. Half of the winners will get to join the live baby play date games with Andi Manzano and Baby Olivia while the other half will join #ProDad Troy Montero for some baby shower games. All 20 moms and babies chosen will win a play and party package worth Php 15,000!

There are even bigger prizes up for grabs. For moms who weren’t selected to join the in-app livestream, they can still win Php 100,000 of funds to be used for their baby’s future. Just stay tuned to the play events happening via the Lazada Facebook page and app at 6pm.

Catch Huge Deals and Giveaways from Pampers and its partners on Lazada!
The second run of the Lazada and Pampers Super Brand Day is made even more exciting as parents can take home special deals up to 35% off for one day only – time to get those #lesslawlaw diapers and give baby #moregalaw! Parents can also look forward to even more prizes and up to 80% off from other partners such as Fisherprice, Chicco, Bright Starts, Joie, Mega Bloks, Nuna, Thomas & Friends, Aqua Scale, Bonakid, Promil Four, and Promil Gold, exclusively available in the LazMall Pampers flagship store.

July 26 will be a full day of different diaper deals but here is a sneak peek of what to expect between 12 midnight to 2am:
• Toy box of Pampers Baby Dry New Born (80pcs) – Taped Diapers at Php 324.35 (35% off)
• Pampers Baby Dry Small (152pcs) – Taped Diapers at Php 715.00 (35% off)
• Pampers Baby Dry Extra Extra Large (84pcs) – Diaper Pants at Php 792.00 (28% off)
• Pampers Baby Dry Extra Large (104pcs) – Diaper Pants at Php 792.00 (28% off)
• Pampers Baby Dry Large (136pcs) – Taped Diapers at Php 825.00 (25% off)

“Digitally-savvy parents of babies and young children are increasingly researching and seeking out baby-related product purchases online, yet will not compromise on the authenticity of such products. LazMall will continue to provide the highest quality online shopping experience with international mother and baby brands like Pampers, to give all parents peace of mind when shopping for their young children,” shared Emma Chavarot, Chief Business Officer of Lazada Philippines.

Last year, Pampers held its first Super Brand Day on Lazada with #BabyMarathon – a 42-minute virtual marathon with exclusive vouchers, product offers, limited-edition products and offline events.

For more information, check out the Pampers Super Brand Day Page on LazMall here. Visit the following social media pages too for more updates:

https://www.facebook.com/PampersPh/, https://www.instagram.com/pampersph, https://www.facebook.com/LazadaPhilippines and https://www.instagram.com/lazadaph.

Miss Philippines Earth 2019 Beach Wear Competition Presented by Connext Holdings

Connext Holdings, an Insurance Agency that serves as the marketing arm of Philippines’ leading insurance providers, which offers everyone a life and non-life insurance. Not contented with offering a secured future, they presented us Miss Philippines Earth 2019 Beach Wear Competition entitled The Blossoms of the Earth: Connecting every Filipino to a secured tomorrow.

Last 28th of June 2019, while the rain pours on the lovely blooming flowers, Connext Holdings hosted the Miss Philippines Earth 2019 Beach Wear Competition at Matrix Creations Events Venue.

All of the beautiful ladies represented their hometown wearing their colorful beach wear with their swimsuits underneath. After a short break, judges chose 3 women were chosen to win a Special Title:

  • Face of the Night – Chelsea Fernandez of Tacloban City
  • Darling of the Crowd – Janelle Lazo Tee of Pasig City
  • Best Advocacy – Maricres Valdez Castro of Muntinlupa City

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In addition to that, the highlight of the event was the Best in Beach Wear category, where 3 gorgeous ladies were chosen;

  • Gold – Chelsea Fernandez of Tacloban City
  • Silver – Emily Brumby of Tanauan, Leyte
  • Bronze – Janella Manuel of Valenzuela City

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Beauty will fade but brains and compassion won’t, which these wonderful ladies has – beauty, brains and compassion. These goal-driven women promoted their advocacies before walking down the ramp with their floral-themed outfit, and before the night ended Connext Holdings chose 10 advocates.

The chosen Connext Advocates were:

  1. Keena Mae Del Mar of Esperanza, Agusan del Sur
  2. Janelle Lazo Tee of Pasig City
  3. Shanon Stampon of Caloocan city
  4. Ana Monica Tan of Tagoloan, Misamis Oriental
  5. Chelsea Fernandez of Tacloban City
  6. Karen Nicole Piccio of Maasin, Iloilo
  7. Mariafe Sinadjan Loayon of San Remigio, Cebu City
  8. Maricres Castro of Muntinlupa City
  9. Elmarie Dewara of Altavas, Allan
  10. Dani Acuña of Romblon, Romblon

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These 10 advocates will be judged via online votes, and the lady who will have the most votes on her photo uploaded on Connext’s Facebook page will be Miss Connext 2019 and will take home P50,000 cash, which will be announced on the coronation night – Miss Philippines Earth 2019 Finals at The Cove Manila at Okada Manila in Parañaque City on July 10, at 3 p.m.. The event will have a delayed telecast on ABS-CBN on July 14.

About Connext Holdings

Connext Holdings is a mishmash of different division companies (Connext Insurance Agency, Connext Philippines, Connext Biz, Xypher I.T. Solutions, Black Knight Logistics, The Chamber Restaurant and Dialex Telemarketing) rooting from its purpose of improving the lives of every Filipino wherever they may be.

Should you be interested in the services of and doing partnership with Connext Holdings, you may contact its subsidiary companies at the following: Connext Insurance Agency, Connext Philippines and Dialex Telemarketing – (02) 820 3345, Connext Biz Franchising – (0977) 633 7136, Xypher I.T. Solutions – facebook.com/xyphersolutionsph, Black Knight Logistics – (02) 820 3345 loc. 210, The Chamber Restaurant – (0916) 630 8076.

Surprise your Mom via ‘Send A Shakey’s’

The day has come to celebrate the love and sacrifices of all the mothers out there and appreciate how they dealt with motherhood.

Everyone has their own super wo-Mom, the one who carried us in her womb for 9 months, gave birth to us, played with us, lectured us and raised us to be a good person.

Every second Sunday of May, people around the world express their gratitude to our super wo-Mom whose love we can’t compare  and whose strength is totally undeniable.

How do you plan on surprising your Mom this year? With the traditional flowers and cakes, perhaps?

Why don’t you surprise Mom a little bit different this time? Whether you’re at home or living and working abroad, shock her with her Shakey’s favorites through Send-A-Shakey’s this Mother’s Day? To start planning your surprise, all you have to do is visit Shakey’s website, click Send-A-Shakey’s, choose your orders and then checkout conveniently and pay online. You can also include messages of love under Special lnstructions.Shakeys (2)

 

You can send that surprise now or order in advance for Mother’s Day through Send-A-Shakey’s.Just indicate delivery date, time and your Mom’s delivery address. This will save you time and effort from the hassle of last minute arrangements. That’s convenience in just a few clicks!

So ready to shake up the surprise for your super wo-Mom? Visit www.shakeyspizza.ph now and plan an unexpected, easy and convenient way of honoring your Mom through Send-A-Shakey’s!

Happy Mother’s Day!

The Legendary John Lloyd Cruz’s Tasty Comeback

One of the Pinoy’s ultimate crush, John Lloyd Cruz has been hiatus from showbusiness since 2017, but still not completely invisible to the public eye; for photos and videos of him circulates on all the media platforms.

JL Cruz is one of the most fit actors in the Philippine cinema and a powerful endorser. he, once again proved that his fans are craving for his return. In a teaser video, which lasted only for a few seconds and only shows the back shot of Cruz’s, and posted in the Facebook page of the number one selling shawarma Turks a few weeks ago had been viewed 3.2M times, shared almost 800 times and gained a huge number of comments.

Without any knowledge in that teaser video, his fans assumed that it was the matinee idol who was featured in that video. Famous Filipina actress, Bea Alonzo on her Instagram also posted a screenshot of that teaser video, which garnered almost a million lovely reactions.

Just this Monday morning Turks finally revealed in the 1-minute and 17 seconds video of Cruz showing the actor walking through different destinations, which somehow depicts Cruz’s sojourn. The video is very simple, yet there’s drama the way it was created, and in a very subtle shot, he stopped and took a bite of a Turks pita donner.

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The rugged look of Cruz in the Turks video titled Ang Pagbabalik is way too far from his guy-next-door image and a lot of people in the industry are asking if this signals his return to the limelight. His fans are still wondering about the life he’s been living since his hiatus.

According to Turks president Gem, L. Zenarosa that during the course of his talks with Cruz, they never talked anything about his showbiz career or plans. He added that he got Mr. Cruz as the latest ambassador of Turks because of his great confidence working with Cruz.

“I am really grateful that John Lloyd trusts our company, he is a brilliant and very creative young man. Aside from acting we have discovered some of his remarkable talents,” Zenarosa stressed.

The ‘Ang Pagbabalik’ according to Zenarosa is actually about Turks Small Pita Doner, which will be available again in all its branches.

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“John Lloyd is the best endorser for this because like him, despite his absence in the showbusiness for a couple of years, the warmth and love of his fans for him never dwindles. With our Small Pita Doner we believe that our customers will be happy to know that it is back in our menu,” Zenarosa explained.

Just like Cruz who is seen to have a different image since he last appeared in the big screen, a clear indication that the actor is recreating himself and exploring different grounds, Turks is also doing the same thing to keep its customers excited whenever they visit a branch.

Some time after the release of Cruz’s endorsement video, Turks also released to the market its newest offering — Turks Rice Bowl, which is a complete meal. You can choose beef or chicken for your rice topping, and it is priced at P50. The Small Pita Donner on the other hand, is priced at P35.

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“To keep up with the demands of our customers, Turks continues to improve our menu and offerings to satisfy the discriminating taste of our loyal patrons,” Zenarosa stressed.

John Lloyd Cruz now joins the roster of endorsers of Turks such as Piolo and Inigo Pascual.

Watch the full video of Ang Pagbabalik visit:

You can also watch the video on Turks facebook page.

The New Cadbury Dairy Milk Will Take Over The Country!

Cadbury Dairy Milk Lickables Lands in the Philippines

Latest product from Mondelez Philippines enters growing parent-to-child segment

Mondelēz International has introduced a new and enjoyable entry product in its Southeast Asia Markets with the goal of becoming the best snacking Company in the world and create more moments of Happiness. Cadbury Dairy Milk Lickables are created to provide consumers enhanced product experiences and bonding opportunities with their kids.

In Southeast Asia the Company has seen emerging trends which influence how consumers purchase and enjoy snacks, including shifts in income which lead consumers to seek enhanced product experiences.

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To address this growing consumer trend in the area, the Company has launched Cadbury Dairy Milk Lickables in Malaysia and the Philippines. During its product launch in an exclusive event at The Mind Museum in Bonifacio Global City, Taguig, Brand Manager for Chocolates of Mondelez Philippines, Arlene Amante, happily introduced the product as the Company’s first entry into the growing parent-to-child chocolate segment.

“Lickables combines the well-loved taste of Cadbury Dairy Milk in a unique spoonable format. To delight families, it comes with an exciting themed prize toy inside. The brand is proud to launch Cadbury Dairy Milk Lickables in Southeast Asia with beloved Pokemon character toys too!” Amante explained.

Creating Moments of Joy Through Taste and Experience

In emerging economies like the Philippines and Malaysia, income shifts have challenged the traditional definition of a consumer. Mondelēz International has noted that growing middle-class consumers now demand for products and formats which fit their lives and growing families. They seek enhanced brand experiences which go beyond the first bite.

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As for Filipino families, Amante said, “Our insights have shown the trend in income shifts affecting the parent-to child segment. Parents’ lives have grown to be hectic. Because of this, their interests lie in spending time with their family, who still come first in their priorities.” She added, “To address these lifestyle needs, Mondelez Philippines will continue to expand into consumer white spaces or new categories, creating meaningful innovations to turn ordinary moments into joyful experiences, just like with Cadbury Dairy Milk Lickables.”

As a new entry in the Market, Mondelez Philippines created excitement for Filipino families through teaser campaigns leveraging on social media and the internet, which are key touchpoints in consumers’ lives. Amante announced that in the coming months, the market will see and hear more from Cadbury Dairy Milk Lickables in the channels and mediums they prefer like online, TV, billboards and radio.

“Through brands like Cadbury Dairy Milk Lickables, we invest in creating more moments of joy by bringing together the delicious taste experience and bonding spirit of being with a loved one,” Amante said.

With different Pokemon toy freebies that can be collected and a suggested retail price of P46.50 in the Philippines, Cadbury Dairy Milk Lickables can now be availed at your favorite supermarkets and convenience stores.

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About Mondelez Philippines Inc.

Mondelez Philippines has been creating more moments of joy by providing consumers with delicious snack products since 1963. Its product portfolio includes: Tang powdered beverages, Eden cheese, mayonnaise, and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, belVita breakfast biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City.