Allegro Updated and Brewed New Branding for Home Brewers

Coffee is like my maintenance. I can’t live without it. How about you? Do you love coffee too?

I cannot afford buying coffee outside and I will definitely not risk my life just to go out to get myself an ice cold brewed coffee… I think. Haha

So, what’s a better way to fulfill your coffee craving than to make it on your own, at home. Yaaaasss!! Brew at home!

Amidst this crazy situation we’re in, an awesome brand decided to re-launch their Social Media sites, Facebook, and Instagram. You wanna know which brand it is? It’s Allegro.

Allegro Beverage Corporation (ABC) is the exclusive distributor of the finest espresso machines, brewers, coffee beans, syrups, sauces, and teas from around the world. Our customers are hotels, casinos, chain accounts, restaurants, cafes, and offices.

They are the one of the trusted companies you can buy your coffee essentials from.

Allegro is known for touching base with the B2B market for the past 20 years, and as time progressed, they decided to expand their reach and capture the B2C market (the home brewers) as well to cover a larger market share.

Allegro’s top three goals are:

  • to reach the consumers and introduce their products and equipment to household home brewers
  • For everyone to enjoy high graded coffee beans at reasonable prices
  • Brand awareness

As they aim to have their brand be recognized with boundless limits, they made Allegro available and make it connected to reach the multitude of people across various social media platforms; to make us feel Allegro’s presence, and the need to avail of the products would be as easy as tapping a button on our Facebook or Instagram account.

And because I got so interested with theor brand, I joined their webinar held last week, September 2, 2020. It was a fun and informative session, and I loved it!

They tackled about important reminders related to marketing, what should and should not be done.

These notes impacted my mindset deeply as an online seller myself and a social media marketing manager. I’m glad I joined the webinar because most of my questions regarding digital marketing were answered by people with great minds.

I hope next time I get to join another webinar hosted by them. While waiting for a new searies of their webinar, I’ll be at home brewing and drinking coffee.

Stay safe at home and stay caffeinated!