TANDUAY was declared as the world’s top-selling rum for the third consecutive year

International Partnerships, Aggressive Expansion Push Tanduay Rhum to Number 1 Spot Anew

TANDUAY was declared as the world’s top-selling rum for the third consecutive year. All thanks to its international partnerships and global expansion which helped bolster its worldwide sales.

Tanduay Senior Vice President for Sales and Marketing Paul Lim said, “Being declared the World’s Number 1 Rum for the third year is an achievement not just for Tanduay but for the entire country as our products are proudly Philippine-made using materials sourced locally. We celebrate this feast with our fellow Filipinos and we thank our international partners who have helped us market Tanduay globally.”

What a great record! Tanduay Rhum sold 20.5 million cases in 2019, an increase from its 20.1 million cases in 2018, according to Drinks International magazine which hands out the awards.

“Once again, Philippine giant Tanduay has topped the rum chart, has continued its steady growth above the 20m-case threshold. The brand branched out into Singapore and US territory Guam while, at the same time, nourishing its vast domestic market…,” cited the publication.

The company has also successfully entered the markets of China, the United Arab Emirates, Singapore, and Australia and their products are currently available in Florida, New York, New Jersey, Illinois, California, Wisconsin, Tennessee, Michigan, and Guam in the U.S, and will be available in Hawaii, Indiana, Nevada, and Minnesota within the year.

“At present, we are working toward bringing Tanduay to Europe as rhum sales in the region outstripped gin. The value of rhum in Europe is growing faster than volume, which is very encouraging because that suggests premiumization leading the industry to long-term growth prospects,” Lim added.

He likewise divulged that Tanduay is currently working on expanding its product portfolio for both local and international markets. “Nowadays, drinkers have a more developed taste when it comes to their drink of choice. Aside from rhum, we are also exploring other spirit categories to supply markets here and abroad,” he further revealed.

This same year, Tanduay won five medals from the Beverage Testing Institute. Tanduay Asian Rum Gold topped the list with a gold medal. Silver medals, meanwhile, were awarded to Tanduay Asian Rum Silver and Boracay Cappuccino Flavored Rum. Tanduay Double Rum and Boracay Coconut Flavored Rum both received bronze medals.

It was in 2018 that Tanduay first dislodged Bacardi on the top spot of the world’s number one rum list. The following year, the Filipino rum maintained its leadership against 153 other brands in the category.

The Perfect Plant Protein, what is it? Why should we consider consuming it?

The Perfect Plant Protein: Soy

By Dr. David Heber, M.D., PhD, FACP, FASN,Chairman of the Herbalife Nutrition Institute

We all know that one of the best ways to live a healthy life is maintaining a healthy diet and exercising regularly, another is consulting the experts.

We have learned a lot about this healthy lifestyle from the Chairman of the Herbalife Nutrition Institute, Dr. David Heber, M.D., PhD, FACP, FASN. Dr. Heber is a medical doctor who is also an advocate of balanced diet that includes healthy plant-based foods.

Obesity is linked to many potentially lethal health conditions including, heart disease, high blood pressure and diabetes. As the founding director of UCLA’s Center for Human Nutrition, Dr. Heber spent decades researching the impact of plant-based proteins – such as soy – on his patients vs. a meat-based protein diet.

Substituting soy protein and other plant proteins for high-fat animal meats can result in better weight control and lower cholesterol and blood pressure levels, although changing one’s diet is not a substitute for seeking medical advice or treatment for these conditions. Reducing extra calories, saturated fat, and cholesterol from meats and substituting soy protein in shakes and foods can help you achieve and maintain a healthy weight, which will also support healthy immune function. 

How to choose the source of protein that’s best for you?

With consumers seeking more plant-based proteins and many choices, including rice, beans, quinoa, pea, soy, and others, it can be tough for consumers to know which plant-based proteins are best for them. The truth is, not all plant-based proteins are created equal. Unlike the other plant-based proteins, soy is the only one considered a complete protein. Soy contains all 21 amino acids, including the nine essential amino acids that the body cannot make. The essential amino acids can come from the foods we eat.

Soybeans are also a good source of fiber, minerals, and complex carbs. Soy protein contains phytonutrients called soy isoflavones, which act as antioxidants, and they feed healthy gut bacteria, making them “prebiotics.” Soy may also benefit the heart.  Some studies have shown that 25 grams of soy protein a day, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease, although the total scientific evidence is not conclusive.

With so many health benefits, why does soy sometimes receive a bad rap? 

Several years ago, there were reports that soy had a link to breast cancer. However, scientific research has debunked this premise, and there is no evidence linking soy consumption to breast cancer. Based on several studies, the American Cancer Society concludes there is no harm from eating soy protein or soy foods, and there is mounting evidence that nutrients in soy foods may lower the risk of breast cancer. Research has also negated the myth that soy consumption could cause enlarged breasts in men. In fact, the study showed that soy had no significant effects on men, including any impact on total testosterone levels, another myth about soy.

Now that you understand the joy of soy, there are many ways to add soy to your diet. Foods rich in soy include edamame (whole soybeans), tofu, tempeh, and a convenient, on the go option, a soy protein meal replacement shake. Soy is indeed the perfect protein and an essential addition to a healthy diet. As the medical community continues to study how people can best protect themselves against any viral infections now or in the future, in addition to frequent hand-washing, face masks, and social distancing, a balanced diet, and lifestyle that includes healthy proteins like soy and regular exercise can help our bodies stay fit and strong.

Tips on How to Start a Home Business

Since the pandemic happened, a lot of people have lost their jobs and now struggling to find a way to get through each day without a stable income, and I am one of them. Days after loosing my clients, I’ve decided to learn new skills using what I already have at our house, which was the stove and oven toaster. I’m now teaching myself how to bake and sell it online.

Food business is now booming and many people have entered the same field, may it be online of offline.

As I have observed, many Filipinos have already started putting up their own little ventures by offering something that we all love—food. Ube pandesal and Baked sushi are two trending in the online food business since the month of June 2020 started. One of the trending snacks I’ve tried was the Palitaw with a Twist by Palitaw Queen.

Full of creative minds and determined souls have shown their resiliency and inventiveness through these food ventures.

If you are interested to start a home business of your own, here are some helpful tips from homemaker, Cherish Ong-Chua, Vice President, Finance and Marketing, at Hanabishi.

  1. Think about a product that you want to offer.
    Are you or someone in your family good in baking or cooking? Capitalize on your skill and passion in determining the product you want to offer.
  2. Know your target market.
    Ask yourself if the product you’d like to put out there has a market. Food, for one, can have an immediate market—your family, colleagues, and friends.
  3. Quality over quantity.
    Make your product worth your customers’ money. Of course it goes without saying that you have to ensure that the items you sell should satisfy your customers. Offer products that they will like so that they can tell their other friends and relatives about it. This way, more people will be interested in your products.
  4. Invest in good equipment.
    If you’re going to pursue a business in food, make sure that you have quality equipment. At Hanabishi, They have a range of products that can help you with your cooking and baking needs, such as broilers, grillers, fryers, and electric cookers. For those who are into baking, they have mixers, food processors, ovens, and more.
  5. Make purchasing convenient.
    Make it more convenient for customers to purchase your products. For example, most businesses have gone online these days and customers can easily buy the product of their choice and have it delivered safely and securely to their home.

    Make the customers easily place an order with just a few clicks and taps on their computers and mobile devices. Offer the option to have your products delivered or picked up from your house.
  6. Create a social media account.
    Most Filipinos are social media users and being on FB and IG makes you more visible to them. In fact, according to a recent Nielsen Homepanel Tack-on survey, 49 percent of Filipinos who shop groceries online prefer Facebook.

    In making your goods available through these social media apps, make sure that you take good photos. Food, most especially, need to look delicious and enticing to attract customers.
  7. Think and plan ahead.
    Expect challenges to come your way and make sure you keep up with consumers’ changing behavior. It’s not easy, but with hard work and foresight, success will come your way.

Joe and The Anchor Comeback: New Single ‘So Bad’

Have you heard about the Swedish dream pop band, Joe & The Anchor?

After one year of waiting, they are finally back with new vibrating music – So Bad. So Bad is the first song to be released from the band since their debut EP Antidote last year. An uplifting track with electronic trap influences that captures the feeling of holding your head high even when life is challenging, a motto that has formed the band while they’ve stayed together through the ups and downs of life.

“So Bad works as our own motivational song, it makes us remember why we do what we do. Setbacks are something everyone can relate to and the song’s message is about fighting past it. Because in the end, the journey is always worth it,” the band explains.

The quote also reflects how hard the friends Joakim Rosenlund, Robin Zhang, Viktor Edsjö, and Ruben Sonesson work for their success. In addition to their musical expression, they attach great importance to their visual style, making all the material themselves. During their years of being active JATA has been able to explore several different genres, play around Sweden and perform as supporting act for Mando Diao – all of which has formed them into a strong live band with a unique musical style. With their colorful sound, uplifting lyrics, and powerful vocals, Joe & The Anchor invites the listeners into their dreamlike world.

Watch “So Bad” Official Visualizer here

Boost Optimism via FREE 20-days Facebook Live Workout with NOVUHAIR®

Want to stay fit at home? Check out what the leading natural hair loss treatment in the Philippines, NOVUHAIR® have prepared for us. NOVUHAIR® collaborated with The Fit Filipino (FITFIL) Movement lead by the brand’s VIP Fitness Coaches, Jim & Toni Saret. They are going to do a FREE 20-day Facebook Live workout. The goal of this partnership is to improve our wellness quotient goals through a “Bulletproof Immune System Activity Booster”.

This exciting workout program is designed to help beginners and complement the workout of those with active exercise routines.

You can still join the program which started just this May 18. It will end on May 29, 2020. They will be live on Facebook everyday from Monday to Friday at 4pm.

Optimism Adds Resilience

Optimism is a crucial factor on how we choose to navigate our journey to success. Businesses, institutions and various groups have a significant role to play in fostering this especially in times of crisis.

From the start of this pandemic, profuse optimism, coupled with genuine concern among key stakeholders in weathering the storm, is evident in the support and proactive measures of Pascual Total Health Incorporated, the holding company of Bionutra Innovations Inc., the company subsidiary marketing the leading natural hair loss treatment in the Philippines, NOVUHAIR® – nature’s answer to hair loss.

A Preview Of Hotel Sogo’s ‘NEW NORMAL’ Playbook

Do you miss going out with your friends and family? Are you planning on going on a vacation soon after ECQ and GCQ has been lifted but with precautions? I heard a good news today. It’s about the leading hotel chain in the Philippines, Hotel Sogo. During lockdown the management really used their time to plan for the post-COVID-19 crisis.

Hotel Sogo management came up with a program called ‘Sogo Safe Program’ where they take part in the ‘new normal’ with a new campaign, ‘So Clean, So Good, So Safe’ campaign that aims to secure the safety of its employees and guests.

Watch their campaign ad below.

Now, here is the list of their New Normal Playbook.

Hotel Sogo is proud to continuously implement precautionary measures such as temperature checking upon entering the hotel, placement of alcohol and hand sanitizers in common areas and information dissemination on COVID-19 since December 2019.
– Enhanced cleaning and sanitation are also been applied in all its branches.

Corporate Social Responsibility (Sogo Cares Program)
– Hotel Sogo is the first to provide free room accommodations that served as temporary shelter to healthcare workers and frontliners.
– A total of P80-million worth of donation or more than 800 room accommodations were given to healthcare workers, OFWs, and seafarers repatriates for free.
– This is in coordination with 10 city mayors and 31 hospitals in the country.

  1. New Normal Features
    a. At The Hotel
    – Uniforms of hotel staff are redesigned to incorporate Personal Protective Equipment (PPE).
    – Temperature screening and disinfection mats upon entering the hotel.
    – Social distancing in front desk.
    – Installation of protective acrylic glass panel in front desk.
    – Social distancing with markers and limit of persons in elevators.
    – Hand Sanitizers in common areas.
    – Contactless hotel features (doors and elevators).
    – UVC light treatment is also modified in elevator consoles,  door handles,  keycard cases, cash register and food preparation.
    – Use of UVC disinfection light array cart in cleaning and disinfection of rooms and bathrooms.
    – Studies show that the use of UVC, with wavelengths between 200 and 270 nanometre (nm), can kill microbes, germs, bacteria and viruses. This has been adopted since use of UVC is done in recent years and is also used in disinfecting hospitals as UVC kills pathogens and microorganisms.
    – Constant disinfection in all amenities is also implemented.
    – No-contact facilities from lobby doors to toilet fixtures thru installing foot door opener and foot-controlled dispenser.
    – Hotel Sogo has created newly designed giveaways for the guests such as no contact keys and sanitizers. No-contact key serves as a tool in touching common objects like door handles, elevator buttons, and ATMs.
    – Hotel Sogo Mobile app is also up for contact tracing.

    b. At The Corporate Office
    – Temperature checks upon entering the office.
    – Hand sanitizers in common areas.
    – Limit to number of people using the elevator.
    – Social distancing in workplace and in crowded areas like canteen.
    – Provision of multivitamins to employees.

As you can see, they are well prepared. This definitely shows how much they care about the employees and future guests.

Visit their social media handles to stay updated and to check out more photos and videos related to their new program.

Oh, wait there’s more! You’ll get these nice giveaways from them too. Get one for me? JK.

VP Choice Awards 2019: Sharp PH bags Home Appliance Brand of the Year

Village Pipol is becoming HUGE! The first-ever VP Choice Awards just launched and it has been trending since. At the event, which was held last January 23, almost 200 guests attended. Brand executives, online personalities and celebrities experienced a one-of-a-kind red carpet awarding ceremony. Held at Casino Filipino Manila Bay, VP Choice Awards accommodated guests at the main ballroom.

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Jin Macapagal, ABS-CBN’s Ultimate Bidaman winner together with GMA Network’s IT-girl Ashley Ortega hosted the first-ever VP Choice Awards. The event was presented as a star-studded gathering with millennial artists Maymay Entrata, Edward Barber, Darren Espanto, Mimiyuuuh and even the famous SB19 gracing the event. Of course, the awards night featured a tight competition among all nominees three major categories: Travel, Lifestyle and Entertainment. 

Sharp PH wins Home Appliance Brand of the Year

For the lifestyle category, Sharp Philippines is one of the big winners, bagging the Home Appliance Brand of the Year award. Other nominees include Fujidenzo, LG, TCL, Whirlpool, and Samsung.

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Sharp Philippines Senior Manager for New Business Development Peter Villanueva accepted the award. “Thank you Village Pipol magazine for this award. Throughout these years, I believe Sharp has been a part of Filipino lives. We will continue to be with you as you also grow up as future parents,” he said in his acceptance speech.

Sharp Philippines has been continuously producing quality home appliance products that made Filipino lives easier and more comfortable.

All winners has been chosen based Online Votes (50%), Editorial Team Deliberation (30%), and Panel of Judges (20%).

Congratulations, Sharp Philippines. A well-deserved win!

“Room For You” a new single that will melt your heart away.

Eric Chou captures the Filipino audience with “Room For You”

Eric Chou, The King of Lovelorn People is at it again! Over the years, Taiwanese superstar has achieved mainstream success in major Mandopop markets in the region.

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With a history of multi-platinum albums and hit singles that has a lot of people fell in love with and topped streaming charts, the 24-year-old singer-songwriter, Eric Chou has a title bestowed to the renowned balladeer for his masterful interpretation of emotionally affecting songs – “The King of Lovelorn People”.

 

Chou didn’t stick with ballad, he has recently experimented with EDM and urban music to diversify his catalog. Songs like “Nobody But Me,” “Shutter in Love,” and “Let It Go” showcase a more eclectic foray into pop, R&B and electronic music. These songs were written in English, aimed to capture a new audience outside of Mandopop.

Philippine breakthrough

His latest single “Room For You” has recently entered Spotify Philippines Viral 50 charts at #21. Seamlessly blending his knack for sentimental music with EDM elements and lush production, the Taiwanese pop star’s newest song is another glorious attempt to branch out into other genres and explore fresh contemporary sounds with international appeal.

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The laid-back, soulful jam is part of his fourth full-length studio album, Freedom, which was released in December 24, 2019. The album, a mix of upbeat English tunes and mellow Mandopop ballads, contains songs such as “Old Days,” “Something About LA,” “Nobody But Me,” and more.  

Chou’s newest song also ranks on top of the Chinese New Year Spotify playlist curated by Filtr Taiwan, joining the likes of Mandopop heavyweights such as G.E.M., Jolin Tsai, and Joanna Wang. 

Eric Chou’s latest single “Room For You” is now available on Spotify and other music streaming/download platforms worldwide.