The Story Behind Mermaid Island
A thought crossed over the mind of a known beauty and lifestyle blogger, Via Tancuan on September 2017 as she was sporting her bold colored hair. She noticed that her hair color is fading fast whenever she uses a regular commercial shampoo. She wondered if there’s an available shampoo in the market that is gentle for treated and dyed hair. Via searched and learned that there are available shampoo that does what she’s looking for but it all cost relatively high.
The idea popped in her mind again in May 2018, after getting married and was then pregnant. She realized that she needed to use cosmetics and skin care products that are healthy and safe; she needed an alternative.
Aside from color-friendly hair creams, she went searching for face powders and eye makeup that are safe for pregnant and lactating women. Knowing that it’s not only her who might be experiencing the same kind of sentiments, she started attending courses to learn more about the craft and science of mineral cosmetics and organic skin care.
Hence, Mermaid Island finally came to shore.
What is Mermaid Island?
Mermaid Island is a local brand of an all-natural, vegan, and cruelty-free line of cosmetics. It was inspired by the carefree yet fancy, bold yet mysterious, undiscovered yet mesmerizing world of mermaids.
The underwater concept is supposed to be easily relatable since most girls of all ages have once watched Walt Disney’s The Little Mermaid or Mars Ravelo’s Dyesebel which are often depicted as calm, friendly, beautiful, unyielding, too excited to walk to be on land.
You’ll see how each product name is carefully thought of, as well as its variants. For one, Beach Perfect (Lip and Lid Cheek Clay Stain) is inspired by the musical “Pitch Perfect”.
All of its shades are named after songs too, with a touch of anything related to island life, sea, summer, and creatures of the ocean. For example, Tropic Like It’s Hot (reminiscent of Drop it Like It’s Hot by Snoop Dogg ), and Reef I Were A Boy (If I Were a Boy by Beyonce Knowles).
Mermaid Island recently launched a few skin care products for men, including shampoo bars, dry shampoo, and hand sanitizers.
Mermaid Island promotes self-love by encouraging makeup fans to invest in their natural health. The brand only uses certified all organic and natural raw ingredients to ensure that women can enjoy good and quality cosmetics that are safe (even for teens, pregnant, and lactating women), effective, and environmentally friendly.
The Clam Squad behind the makeup line’s goal is to inspire all women by being confident and finding beauty in enhancing their own skin through the use of natural products. For them, choosing healthier options is like ‘outswimming’ – winning a race to uphold a good cause.
Mermaid Island plans to create a shrimpact by providing quality, affordable, and unintimidating beauty that will dolphinetly complement their clients’ ever dynamic lifestyle.
Each product is carefully handcrafted with love and mermaid magic – Mermaid Island swears by a motto, “Beauty that outswims, outstands.”
For inquiries you can contact them at firstname.lastname@example.org
0956 249 5365